Bassetti Italy

There’s a leading thread tying together the long years or Bassetti’s activity, it’s the innovation challenge, a knowing plot of imagination and research that has woven, in time, an amazing story, made of constant evolutions and extraordinary creativity. It all started in Milan, in 1830. At 2 St. Stefano Square, a small textile emporium opens for business, managed by Carlo Barboncini, cousin of the Bassetti family. 10 years later, a hand waving manufacturing plant is opened in Rescaldina.It’s 1864 when Giovanni Bassetti, only 13 years old, buys the company for a little more than one hundred thousand liras. It’s a day that will change the history of the textile world. Giovanni Bassetti’s society has in fact a set destiny: to become the most modern plant in Europe for the most ancient art in the world. From the ‘30s Bassetti starts to organize a capillary network of warehouses and stores that allow the company to expand on the entire natio nal territory. They start talking about marketing and, in common knowledge, the Bassetti brand becomes synonym of technology and high quality.In the mid ‘50s Bassetti undertakes yet another choice in the name of innovation, putting into practice a planned advertising strategy . They concentrate on the Bassetti brand, sustained and divulged through high investments. This is how Bassetti is confirmed as a true business, with a well defined company policy aimed towards innovation: it â€Å"invents† a new house linen, ready made and packaged, ideal for women who are busy working outside the house, but not willing, for this, to give up the pleasure of being surrounded by good taste and high quality.In the ‘60s it begins to expand to European markets, conquering them in no time thanks to its unique creativity. Bassetti is one of the first companies capable of standing on the â€Å"woman’s side†, as a famous advertising claim says, creating products that ar e not just good looking, but also able to simplify housework and turn the home into a pleasant and personal nest, ideal for a free and dynamic life. In the late ‘80s Bassetti finds a new challenge. It starts a franchise project, with one-branded stores called â€Å"C’e Bassetti†: it’s the new way of marketing house linen.At the present time Bassetti is the most famous house linen and textile company, it has a network of shops across the whole national territory, it distributes its collections in Europe and exports in the whole world, promoting the value of the most qualified â€Å"made in Italy†, synonym of elegance and quality. Since 2001, Bassetti has merged with the Zucchi group. Always ready for challenges, Bassetti looks to the future, with ever increasing attention to distribution, the meeting point between producer and consumer.This is proved by the development of the franchising stores network that has reached the considerable number of 130 on the whole national territory and the policy of new store openings in Switzerland, Spain and Greece. AMBITION Dress the home with creativity It is our ambition, because we have always loved to play with imagination and creativity, and we like to think that in every home in Italy, our products express the taste and style of the people living there.Imagination is the ability to create and design products that cam make life â€Å"softer†; creativity, it’s our secret that makes then so loved. And those who love us find here their own creativity, discovering the simplicity of making. The Group today Bassetti is one of  Ã‚  Zucchi Group’s  most prestigious brands. The Group is comprised of series of production, creative and distribution facilities operating mainly in the home textile sector, dealing in finished product, semifinished textiles and ennobling services for third parties.The  Zucchi Group  also has a series of commercial subsidiaries operating in specific market niches and distributing abroad the four market leader brands in Italy and  France (Bassetti, Zucchi, Descamps and Jalla). A few prestigious Licenses complete the product range. [pic][pic]Bassetti Collections Playing with imagination, fantasy and colors, we create our collections to dress your home with ever new emotions!Live submerged in the wonderful landscapes, smells and sound of our La Natura, fill your hours of charm with the sensual and intriguing ideas of Granfoulard. Let the cheerfulness and vitality of Brio catch on to you, then surround yourself with the colors of In Tinta with your character and your life style! Discover the world of Bassetti Collections, where creativity and quality are woven together with experience and tradition, and choose the emotion in which to wrap yourself†¦ Bassetti lets the sunshine in — or shuts it out.The company manufactures a variety of natural and synthetic fiber textiles used in home-furnishing products such a s curtains and drapes, towels, and linens. Bassetti also markets its own home textile products, which it sells through retail outlets, including its own chain of C'e Bassetti stores. Brands for its products include Brio, La Natura, and Intina. Although the company sells its products throughout Italy, the company derives a substantial amount of its revenue from exports. Bassetti is a subsidiary of Italian textile group Vincenzo Zucchi . [pic]

Kraft’s Acquisition of Cadbury Essay

The Kraft Foods Group Inc. (â€Å"Kraft†) operates in the food and beverage industry. Kraft is the U.S.’s #1 food company and #2 in the world (after Nestlà ©) in sales according to Hoover’s 2009. Their competitive advantages are: global scale [distribution around 150 countries, (LexisNexis, 2012)]; modern technology, equipment and R&D (â€Å"Kraft deploys SAP Tech. platform†, 2008); their partnerships with companies like AOL TWX, Rainforest Alliance, etc. (â€Å"Kraft Foods partners with Rainforest Alliance on sustainable coffee initiative†, 2009); and their supply chain (www.pincsolutions.com/kraft-foods, 2012). These advantages can attribute Kraft’s Net Profit Margin of 10.08%, compared to the industry’s average of 5.37% (Hoover’s, 2012). On the other hand, Cadbury is a confectionery and is the industry’s second-largest globally after Mars (Gray, 2009) and the company operates in approx. 50 countries worldwide. Their capabilities, brand popularity and innovation represent their main competitive advantages (â€Å"Using Open Innovation to Ensure Competitive Advantage†, 2010). With the acquisition, Cadbury will benefit from Kraft’s scale (Birchall & Wiggins, 2009), their distribution in emerging markets (Elms, â€Å"Kraft and Cadbury) and their marketing muscle (English, 2009), which will result in a faster growth for Cadbury. Kraft will benefit by diversifying even more on related business (they already own Toblerone, Nutter Butter, etc,) and also from Cadbury’s capabilities (brand, innovation, know-how, etc.) that will likely represent as an additional source of value creation for Kraft. Together the companies will surely impair the competition: for example the termination of Hershey’s license to make and sell the Cadbury brands in the U.S. (30% of total sales, Hoover’s, 2008). Currently Kraft if facing two major issues, and they are: – The acquisition only makes sense if Kraft can obtain a return on investment capital bigger than the cost of capital within a reasonable timeframe. – The competition with Nestle, Hershey and Mars. The recommendations are the following: Kraft should boost the growth and profitability of Cadbury by exploiting their scale, marketing potential, placing in emerging markets and partnerships, as they did with Post cereals in 2008 (Hoover’s, 2009). Additionally on the functional level, Cadbury’s legal department should terminate Hershey’s license to sell and distribute their products in the U.S. and transfer this licenses to Kraft. Kraft should also take advantage of the Cadbury acquisition (diversifying on related business) and this should result in the creation of additional value for Kraft, resulting in a competitive advantage vs. competitors (Nestlà ©, Mars, etc.). A â€Å"tapered† integration of Cadbury is reasonable: selling the distribution rights to competitors in the markets where Kraft is not present (43 countries); at the same time Kraft should exploit the exclusive distribution and fabrication rights for Cadbury’s products where they are present.

Biological Factors That Affect A Childs Development Education Essay

Biological Factors That Affect A Childs Development Education Essay During the prenatal period there are many biological factors that can affect the child’s development. There are many environmental factors that can damage the fetus and interfere with a healthy development. In the early years, development focuses on fast and constant changes involving physical growth. Good nutrition becomes a key component in this area of development and we also find many motor milestones that the individual will need to achieve. Cognitive and social development will also play a fundamental role in this period and theorists like Piaget have suggested certain stages in regards to these areas. There are several areas of development that will affect the child’s overall growth and progress. We will notice that there are specific ages defined for a specific milestone to be reached. However, we must understand that every child is different and may acquire different developmental successes in different times compared to other children. The motor, sensory and perceptual skills of infants are developed as they are exposed to a wide range of experiences, with plenty of opportunity to explore and understand the world around them. Providing them with physical play where they can be laying flat on tummies or back will help them develop stronger muscles and more coordination. Sensory stimulation through touch, taste, hearing, seeing and smelling will be key in their development. Helping the infant explore and stimulate his senses will create the beginning of understanding of the world around him. Perception is gained through the sensory information the infant receives. Stimulation and a rich caring environment will help provide the necessary background and support for the infant’s motor, sensory and perceptual development. Cognitive development in the new born infant can be observed as the child becomes aware of physical sensation. He will explore with mouth, hands, and feet and begin to understand cause and effect and will begin to pro blem solve around the 7th month. One important fact to remember is that children are thinkers and they will learn by exploring and trying to understand the world around them. In the middle childhood we may find that there are many physical and neurophysiologic changes that include refining motor and perceptual skills. They are beginning to improve coordination, control, manipulation and movement. Their fine motor skills are getting much more refined and we may observe them tying their shoes, lacing and threading, writing and drawing (San Ramon, R.G.2010). All of these tremendous changes constantly occurring generate specific milestones which are a product of growth in sensory -motor, memory, skeletal and muscular maturation. Of course neurological development is supported by the environmental stimulus that they are exposed to. We will also notice that during this time period children are very active exploring their environment and learning how to control their bodies in order to ach ieve success in certain games, sports or skills. We must provide them with many opportunities to practice and master all of the skills and abilities that they are know learning. The more enriching and challenging the environment the greater the chances for learning and improving (Zembar,M.J, Blume,L.B.(2009).

Method for Business Essay Example | Topics and Well Written Essays - 500 words

Method for Business - Essay Example Interval estimates are often desirable because the estimate of the mean varies from sample to sample. Instead of a single estimate for the mean, a confidence interval generates a lower and upper limit for the mean. The interval estimate gives an indication of how much uncertainty there is in our estimate of the true mean. The narrower the interval, the more precise is our estimate (Snedecor and Cochran, 1989). Confidence limits are expressed in terms of a confidence coefficient. Although the choice of confidence coefficient is somewhat arbitrary, in practice 90%, 95%, and 99% intervals are often used, with 95% being the most commonly used. The first one, the 95% confidence interval, is wider. The intuition is the more the percentage of confidence interval, the wider the boundaries obtained. If we consider the Gauss bell or normal curve, as the point of analysis, when the limits are closer to the mean, the interval confidence is narrower (90% compared to 95%). There is statistical evidence to support that the average number of items processed is 10.5 per minute, with a significance level of 5%.

Lesson 11 - Course Project 1 Essay Example | Topics and Well Written Essays - 1000 words

Lesson 11 - Course Project 1 - Essay Example Atkins and Granger make liberal use of this budget-making technique when making sales and expense projections. Budgetary slacks alleviate the effects of deviations if they occur. A more shifty use of the technique is to make it easier for managers to achieve targets, especially where sales performance results in bonuses and appraisals (Stevens 1). Budgetary slacks in sales and expenditure projections can adversely affect the staff the projections relate. In the case of Atkins and Granger, altered projections can result in less motivation to achieve more in their areas of responsibility as they can alter the figures to give the impression that they are performing beyond the projections. On another note, if the two staff can alter the financial figures at will, then there is serious risk of the pair falsifying account figures to serve selfish interests (Stevens 1). The Institute of Management Accountants (IMA) requires its members behave ethically, and in ways that are responsible, honest, fair, and objective (IMA 1). IMA categorically opposes the use of confidential information for unethical and illegal motives. Overall, management accountants should cultivate restraint in situations that pose conflicting interests. IMA also requires that management accountants evade activities such as the budgetary slack that may jeopardize efficient execution of some activities. A budgetary slack presents amble opportunities for information asymmetry (Stevens 1). For instance, Granger cannot tell with certainty the actual sales figures because Atkins changes them before handing them over. On credibility, the IMA expects that management accountants disclose all relevant information that may influence the understanding, and use of the information (IMA 2). Modification of sales figures by Atkins adversely affects the ability by Granger to predict closing inventory levels, which is clearly unethical. In addition, Atkins

What is DNA Research Paper Example | Topics and Well Written Essays - 1250 words

What is DNA - Research Paper Example Scientists have played a great role in this progress as it is due to their efforts that the understanding of the human body has become possible. DNA which is a biochemical substance in the human body is one such example. Following the understanding of DNA, it has become an important tool used by forensic experts and it has become an important part of the criminal justice system. DNA which stands for deoxyribonucleic acid is a biochemical molecule that is basically made up of two DNA chains that are complementary to each other. These chains are interwoven polynucleotide chains whose basic units are four nucleotide subunits. The DNA molecule is a helical structure with the stands being attached to each other via hydrogen bonds. DNA carries the genetic information of every individual. The strands of DNA separate and each strand is utilized for the purpose of transferring of genetic material. Any living organisms including the human beings only synthesize those proteins in their body whose information is present on their DNA (Alberts 2002). The work for the discovery DNA started towards the end of the nineteenth century. The Swiss chemist Friedrich Miescher recognized DNA as a chemical molecule in the late nineteenth century. Research work on DNA continued and other scientists who included Phoebus Levene and Erwin Chargaff worked hard for finding out its structure and chemical bonding. They laid down the scientific foundation which was then followed by Watson and Crick who finally discovered the helical structure of DNA and explained the functioning of DNA and its genetic coding (Pray 2008). Testing of DNA on biological materials which included body fluids, hair and the skin started in the year 1985 in U.S.A. This procedure is the most reliable clinical investigation and is of utmost importance in the inquiries of rape cases. This is because DNA is a biochemical molecule which consists of the entire unique genetic pattern of an individual. The efficacy of these results of DNA testing from the biological materials is even above 99 percent. The first criminal who was awarded punishment following DNA testing was a rapist, Tommie Lee Andrews in the year 1987 in Florida (James 2009). There are many uses of DNA . Its usage in the criminal investigation procedures is its most common use. Biological materials are tested for DNA and this provides for the conviction of criminals in cases which include murder as well as sexual assault. DNA testing is also used for confirming the relationship status of individuals. It can assist in finding lost people. This was true following the September 11 attacks in the United States when DNA testing was performed to identify and tell the families of the victims regarding the deaths of their loved ones. Furthermore, paternity DNA testing can also help solving cases related to property as well as custody related issues. Apart from the legal and criminal field, DNA testing has been extremely crucial for providing with breakthroughs in the medical field for the discovery of new pathological conditions. It has also been helpful for anthropologists to understand evolution and human existence (Lamb 2007; James 2009). The criminal justice system has greatly changed and progressed following the usage of DNA testing procedures. DNA databases have been created in many countries across the globe for the purpose of assessment and identification of offenders. In the United States, by the year 2009, the FBI had the DNA samples of all the criminals who had been convicted as well as the sexual wrongdoers from all the states of the country. Maintenance of such criminal records is one of the breakthroughs in

Kerry James Marshall - Better Homes Better Gardens Essay

Kerry James Marshall - Better Homes Better Gardens - Essay Example The essay "Kerry James Marshall - Better Homes Better Gardens" explores the Better Homes Better Gardens by Kerry James Marshall. The African-American artist Kerry James Marshall has worked to include his own experience and background into his paintings in such a way that they work to provide a meaningful background to his subjects, adding subtleties of meaning to the overall work that helps to portray his idea of what the painting is attempting to say. Unlike Dali, however, the background meanings of many of Marshall’s paintings are easier to decipher, perhaps because they are drawn from such a broadly experienced background as the civil rights movements of the 1950s and the Watts riots and other cultural issues that hit the streets of Los Angeles in the 1960s. By understanding the social, cultural and political background from which Marshall is pulling as well as the way in which he combines a variety of mediums and inspirations to present a finished project that speaks volum es about its subject in every inch of his canvas, it is possible to analyze a painting such as â€Å"Better Homes, Better Gardens† in such a way as to approximate what Marshall himself was trying to express in his selections of color, form, subject and imagery. Kerry James Marshall was born in Montgomery, Alabama in 1955. This was the year of the bus boycott in Alabama, that launched Martin Luther King as a significant leader of the civil rights movement and that saw a great deal of violence in the city streetsÃ'Ž

Researching politics and international relations Essay

Researching politics and international relations - Essay Example To understand the scientific rigor regarding researching, one must focus on the types and the different methods of research. There are numerous methods of research. However, we narrow our researching methods down to two ways; the Qualitative and the Quantitative method. There are numerous methods of research. However, we narrow our researching methods down to two ways; the Qualitative and the Quantitative method. Each is a scientific method much used and approved, by researchers. Before reverting to our topic, it is better to have an extensive overview of the scientific method, quantitative and qualitative methods(Brady&Collier,2004). The research process itself is extremely complex with several variables staying in effect at one time. It is important for the researcher to ensure that the focus remains on the subject that is being researched. Both qualitative and quantitative methods are as different as day and night. Scientists use them to test casual theories. Qualitative mainly fo cuses on how and where. It pertains to the quality of the data, e.g. the quality of a sample , is it randomly taken or is it specific(King ,Keohan ,Verba,1994). However, quantitative method includes all the finer mounts and pertains to the quantity of the data, e.g. a sample of a large population maybe a small sample or a large one. The sample size typically depends upon the objective of the research and what the researcher is basically aiming to identify. Quantitative Method: Generally speaking, scientists use this method for statistical analysis.It is defined as a method of research which focuses on numbers. Nowadays, all types of quantitative methods are required in almost every discipline of social science. This is because they help quantify different aspects of the research along with different phenomenon linked to the variables of the research. Generally, after the experiments are held, researchers use statistics to determine the result of their experiments. Statistical analys is is done by taking out a sample from the experiment and is used to determine the approval or disapproval of the entire group. Quantitative research is based on statistical analysis and can be easily replenished. This method is preferred because of its accuracy in social sciences. The fact is the quantitative researches helps quantify the different questions that the researcher has posed for the purpose of the research. There is no aspect of subjectivity involved here, whereas qualitative research can at times be limited because it is more opinion based than anything else and cannot be generalized easily. Quantitative research is done when subjective formulation of theories has been done in the field of study. The quantitative method of data collection is highly systematized and efficient. The major component of quantitative research is how vague concepts of quantity are measured so that statistical tests can be run on their differences between groups(Manion&Morrison,2000). The qua ntitative data collected is analyzed via statistical databases.If the results of the experiments on the data are significant then it is used to propose a valid hypothesis. Quantitative research of any sample of collected data is systematized and rigorous, which is easier to duplicate and resurrect. The main criticism this method holds is that focuses on one point of the data. Qualitative Method: Miles and Huberman defined Qualitative method as the method that uses words instead of numbers( Miles&Huberman,1994). It is considered â€Å"soft† in regard with quantitative methods of research. Within the vast framework of qualitative research there are numerous methods to compile data and results. Qualitative research is very important in the fields of psychology and anthropology because this method probes in deeper into the data to dig out results, which often cannot be analyzed as thoroughly due to other systematic errors.When data based on quantity comes up, we use traditional q uantitative methodology. However, when researchers are up against data

Observation 2 Assignment Example | Topics and Well Written Essays - 500 words

Observation 2 - Assignment Example It also appealed to the social-emotional development as Elmo met people on the street. The interaction comprised of exchanging greetings and people helping Elmo find the alphabets. Bob the builder is a fantastic children TV series. Bob is a builder who fixes houses and other household items. For the children, it is educational and fun to learn about tools. In this episode Bob’s saw wears out and he had to replace it (YouTube, 2013). The series shows children how to protect themselves; the character Bob wears a helmet that is a lesson for children to protect themselves when they work around tools and machines. Although the series is gender-neutral, but there is a little hint of associating the tool work with men. I dont find it too dangerous because most of the handymen are males. Handling the tools and machines is relatively easier for men. I would allow my children to watch this series. Children can learn a lot by watching this cartoon series. The series nurtures children’s cognition and also teaches them how to engage with people. It feeds the necessary social intelligence. Kung Fu Panda depicts a team of animals fighting against the enemy to protect their village princess (YouTube, 2014). It is not educational in the sense that it does not teach children how to count or to teach them the alphabets. But it does teach them leadership skills and how to engage with the group. There is also a hint of Chinese/Japanese honor system where the character of panda, Po, is very devoted towards his masters, especially the princess (YouTube, 2014). It teaches children how to honor their mentors. It does not necessarily help educate children about their cognition or emotional intelligence, but it does teach them some values. Sesame Street and Bob the Builder are excellent shows, and there is hardly anything that I would point out as detrimental to child’s development. From the beginning to the end of

Atlantic Slave Trade and Christianity Essay Example | Topics and Well Written Essays - 3750 words

Atlantic Slave Trade and Christianity - Essay Example 213). After its abolition by the start of the 19th century, slavery materialized in the South as product of the trans-Atlantic trade. Christianity by then was already present because of the European settlers and colonizers in the New World. Issues have been raised pertaining to the legality of slavery in the laws of God compared to the laws of man and the society. From these things, a question emerges: "What is the legacy the Atlantic slave trade brought to the white and black Christians" In order to address this question, this paper gives a background of the Atlantic slave trade including the main places who participated in the triangular trade. It also mentions the role of Christianity in assessing slave-ownership and slave trade in America. Nathan Nunn (2005) reports the total slave exports from Africa in the year 1410 up to 1913 as shown in Figure 1. The Trans-Atlantic slave trade has the highest African slave exports with a total of 12.7 million slaves. It is followed by the Trans-Saharan trade with approximately 3 million exports. The Red Sea and Indian Ocean trades have 1.3 million and 1.1 million respectively. He also showed the top African countries that have the highest slave exports in the same duration. Nigeria, Zaire and Angola are the three highest slave exporting countries with a total of almost 2 million exported slaves each (12 percent). (Nunn 2005) Figure 1 The Triangular Trade An important feature surrounding the trans-Atlantic trade is the triangular trade. In 1450 until the latter part of the 19th century, the African slaves were acquired by the European countries like Portugal from West Africa. The kings and merchants in Africa fully supported the routine because they got different varieties of trade goods like beads, cowrie shells, textiles, brandy, horses and guns. This process describes the first side of the triangular trade. From West Africa, the acquired African slaves were transported to the New World. This represents the middle or the second side of the triangular trade. This part of the trade was the worst for the African slaves because they suffered malnutrition and new diseases en-route to the New World. After reaching the New World, the slaves worked on different plantations. The final products: cotton, sugar, tobacco, molasses, and rum were shipped to Europe. This scheme is the final side of the triangular trade.1 B. Main Actors Portugal In the year 1502, there were reports of the existence of African slaves in the New World or now the Unites States of America. Portugal was regarded in that time as the country that held a monopoly of African slaves for almost 200 years starting from 1440 up to 1640. The Portuguese played a major role in exporting the slaves from Africa during the span of time. For almost four and a half centuries, Portugal had exported an approximate number of 4.5 million African slaves accounting to 40 percent of the overall number.2 Britain Britain also participated in the trans-Atlantic slave trade although later it instituted the banning of slave trade. In the early decades of the 18th century Britain was a key trader who transported 2.5 million out the 6 million

Analysis and Comparison of Iranian and American Management; the Cultural Dimensions and Values Essay Example for Free

Analysis and Comparison of Iranian and American Management; the Cultural Dimensions and Values Essay This report is aimed to represent a brief description of the Iranian management values today and compare the results with a developed country like Unites State. First it will give a description of some of the characteristics of Iran management and culture, then it is tried to categorize these characteristic base on Hofstedes Dimensions (1980) (power distance, avoiding uncertainty, masculinity/femininity, individualism/collectivism) and Flower’s dimensions, Flower 1975, (tribalistic, egocentric, conformist, manipulative, sociocentric, existential). In the next step will be presenting of relative information about United State and at the end the comparison between the results. Most parts of this report is focused on Iran management. IRAN The name ‘‘Iran’’ was used as early as the third century BC by a ruler who described his empire as Iran-shahr and himself as the ‘‘King of Kings’’. The country is highly diverse from every point of view, especially in topography and climate. The population of Iran is estimated at some 70 million, 12 million of which live in the capital Tehran and its suburbs. The official language of Iran is Persian (Farsi) which is an Indo-European language derived from Sanskrit. The country has one of the world’s most diverse ethnic groups ever assembled in one country: Persian (56 per cent), Turk (Azari) (24 per cent), Gilaki (8 per cent), Kurd (8 per cent), Lur, Baluch, Arab and Turkaman. The religious groups are Shiite Muslim, Sunni Muslim, Zoroastrian, Jewish, Christian and Bahaii. At the present, Iran is an Islamic republic, ruled according to a constitution providing for executive, legislative and judicial branches. The political system comprises both elected and un-elected institutions. Iran’s economy is a mixture of central planning, state ownership of oil, large enterprises, village agriculture, small-scale private trading and service ventures. All large industries and the majority of medium-scale enterprises are run by the public institutions particularly the foundations which were set up during the revolution. These entities own some 20 per cent of the country’s assets, and contribute 10 per cent of GDP (Khajehpour, 2000), however, they are generally mismanaged. Management in Iran Iranian management today is interesting firstly because the country is slowly opening up to the West after two decades of ignorance on the part of Westerners as to sides of life in Iran other than the political and religious aspects. Up till quite recently, the political discourse was dominated by the belligerent official language and images of mobs demonstrating in the streets against â€Å"the devils in the West†. Now after twenty years of austere clerical regime, the reform movement is gradually gaining momentum, especially among young people who have not known life before the Revolution. Secondly Iranian management is interesting because most people confound Iranians with Arabs, believing that what they learn about Arab countries is also valid for Iran, and this obviously is a misunderstanding. We begin our discussion with bringing some insights into Iranian society and its culture. Based on Hofstede’s findings (1980) Iran is classified in near Eastern cluster including Turkey and Greece. A more recent research found that Iran is part of the South Asian cultural cluster consisting of such countries as India, Thailand and Malaysia (Javidan and Dastmalchian, 2003). For a newcomer these findings may seem very different from the image of Iran as a predominant Islamic/Middle-Eastern country which is often confused with its neighbours. The point is that as a country situated in the Middle East, Iran has many commonalities with its neighbour Muslim countries; however, due to its unique historical, linguistic and racial identities it has a different and unique culture. Collectivism A very fundamental issue in every society is the priority given to interests of individuals versus those of collectivity. Hofstede (1980) views an individualistic society as one in which beliefs and behaviours are determined by the individual; whereas in a collectivistic society the attitudes are determined by loyalty towards one’s group. The manifestations of collectivism and social networking are very common in Iranian management. Personal connections and informal channels seem more practical, whereas formal systems, official institutions and procedures are considered less efficient and even bothering. As a direct result, Iranian society tends to perate rather on the basis of personal relationships among people, than on the basis of impersonal and mechanised institutions. The use of informal channels may imply bending rules and taking advantages to which one is not formally entitled. The popular Persian term for this practice and other forms of nepotism and favouritism is Partibazi, which is a common practice in Iranian organizations. For instance, it would not be unusual for Iranian managers to hire a relative or acquaintance for a job vacancy, even though they could easily employ a more competent but unknown worker. Collectivism has also a significant influence on the communication. An outcome of collectivism is the implicit and high-context communication in Iranian culture. Iranians from an early age learn to be careful about what they say and are advised to use an indirect language for expressing their intentions (Javidan and Dastmalchian, 2003). Persian language and literature are full of nuances and metaphors which should be interpreted in their context and cannot be taken at face value. A particular and very common form of indirect language in Iranian culture is Taarof which can be translated literally as politeness, but has a much more profound significance. In fact, Taarof implies a wide range of complicated and highly polite expressions/behaviours, which should not be interpreted literally. This kind of context-bound communication is very common in Iranian organizations in both written and oral forms. Power distance This orientation concerns the extent to which the less powerful members of a society expect and accept that power is distributed unequally. This orientation concerns the extent to which the less powerful members of a society expect and accept that power is distributed unequally. Results from Yeganeh and Zhan(2007) about ‘‘hierarchy’’ reflect the high degree of hierarchical distance among Iranian managers. Hofstede (1980) considers these characteristic as power distance in his research. The antecedents of this high hierarchical distance are deeply rooted in many aspects of Iranian mythology, history, politics, religion and family structure. Manifestations of high degree of hierarchical distance are various and numerous in Iranian management. A very clear example is the over-centralization of the capital Tehran. Despite the diversity and largeness of country, all administrative bodies and decision-makings are concentrated in the capital and other provinces should obey the resolutions. Other examples include top-down management, authoritarian decision-making (Javidan and Dastmalchian, 2003) and hierarchical structure of reward systems. For instance, there is considerable gap between compensation packages intended for people working at the top of organization and those working at entry levels. Managers consider it normal that people at higher levels have more privileges than those at lower levels. An outcome of hierarchical distance, combined with effects of collectivism and family-orientation is the dominance of paternalism in Iranian organizations, which is encouraged also by Islamic virtues. Schramm-Nielsen and Faradonbeh (2002) reported that Iranian employees expected superiors to help them in a variety of issues such as financial problems, wedding expenses, purchasing of new homes, illness in the family, education of children and even marital disputes. Past-orientation Results from Yeganeh and Zhan (2007) indicate Iranian managers tend to be past- rather than future-oriented. The orientation toward past may be crystallized in honouring indigenous managerial styles and their underlying foundations. After the revolution of 1979, there was much emphasis on substitution of modern/western management by traditional/Islamic work-related principles. Therefore, Iranian executives were urged to realign their managerial styles and practices to religious, social and political values of revolutionary ideology. Not surprisingly, most of these managerial styles were not based on rationality and progress, but on old-fashioned and obsolete views which were not efficient and practical. The past orientation can be manifested also in terms of neglecting plans or setting short-time horizon and also relative high uncertainty avoidance. High uncertainty avoidance means that members of the society feel uncomfortable with uncertainty and ambiguity and thus support beliefs that promise certainty and conformity. Activity orientation (being versus doing) According to Yeganeh and Zhan(2007) , ‘‘Activity Orientation’’ corresponds to masculinity dimension as described by Hofstede (1980). It is argued that in a ‘‘Doing’’ culture, people tend to view work activities as core to their existence, and they attach much importance to achievement and hard work. In contrast, in ‘‘Being’’ cultures peace of mind is cherished and emphasis is placed on immediate and unplanned actions. In reality, it is possible to witness demonstration of both ‘‘Being’’ and ‘‘Doing’’ orientations in Iranian society. For instance, a good deal of Persian literature is devoted to peace of mind, pleasure and frugality. Moreover, affected by Islamic culture, Iranians tend to view the world as an ephemeral step which does not worth hard work and which should be considered as a transitional phase toward eternal life and salvation. While these manifestations correspond to ‘‘Being’’ orientation, Iranians are known also for ‘‘Masculine’’ qualities such as individual achiever (Javidan and Dastmalchian, 2003), militant, hard-working and efficient. Bargaining Whereas doing business always means trying to negotiate the best deal in terms of price and related conditions anywhere in the world, this does not normally in the Western world extend to everyday little purchases. The bargaining represents a tradition that goes back thousands of years. According to this tradition the choice of dealer or business relation is an important one. The tradition is also that you bargain with your usual suppliers. The Western custom of shopping around for the best price and the best conditions is not well accepted. The obvious reason is that it breaks with the golden rule of trust. It takes time to build up a relationship based on trust, and so you need to have a long-term strategy and a lot of patience. Uncertainty avoidance High uncertainty avoidance means that members of a society feel uncomfortable with uncertainty and ambiguity and thus support beliefs that promise certainty and conformity (Daft 2003). According to Ali and Amirshahi (2002) results, the primary values of Iranian Managers are conformist. Flower’s dimensions Based on a research by Alishahi (2002) which was conducted through istributing twenty-two hundred questionnaires to a random sample of Iranian managers, the primary values of Iranian managers are conformist, sociocentric. Indeed, the outer-directed values (conformist, sociocentric, and tribalistic) are relatively dominant. This result may have its roots in the political and cultural reality. Since the Islamic revolution, Islamic values have been propagated. The emphasis has been on achievement and human dignity and on societal causes, rather than on personal material gains, in alleviating internal problems. Both dimensions reinforce conformity and sociocentric attitudes without discounting the existential outlook and personal growth. The Islamic regime constantly reminds the public about the outside threat and the need to sacrifice personal gains for the sake of society. In addition, the core philosophy of the regime is that the poor and unfortunate segments of the society must have access to political and economic opportunities. It should be mentioned too that the current Islamic regime condones both conformity and sociocentric outlooks. In an era of transition, managers may seek to avoid uncertainty by going along with the public pronouncements of the regime. Nevertheless, certain values differ across some variables, such as size of organization, ownership, managerial position, and father’s occupation. For example, manipulative managers were found in larger organizations and in the private sector. A typical manipulative manager relies on building a network of friends and supporters, and on careful political manoeuvres. Large corporations in Iran were public or had been nationalized after the revolution. Both have experienced profound restructuring in terms of power distribution and economic partnership. Perhaps this situation created opportunities for a new allegiance to seize power and gain influence. Sociocentric value is found among lower-level managers and those with peasant, working class, and clergy origins. Those with working and lower class origins, therefore, may have developed an awareness of the enormous social differences, and may nurture the feeling of belonging to â€Å"social classes† that have little or nothing in common with upper social classes. Perhaps this in turn creates a commitment to humanistic and community causes and strengthens the desire for a just society. United State management American culture is characterized by high individualism with loosely knit social frameworks. In individualistic societies, people are supposed to take care of themselves and their immediate families. Since individualism is high in the United States, work and accomplishments are viewed as person-centred. Thus, issues of individual meritocracy and perceptions of fairness are likely to be more pronounced among American employees. Materialism, according to Abdu K. (2004), conveys the idea that being affluent, prosperous and rich should be encouraged and suggests that a certain product or service will make the user well off. However, the simplistic approach, like in the USA, conveys the â€Å"just enough idea,† which emphasizes ego needs and self-actualization, rather than just material comfort. Pluralism refers to the degree to which national culture fosters simultaneous coexistence of different ethnic groups with strong identities. In a low pluralism culture, minority groups are completely absorbed by the dominant culture. The minority groups either completely replace their identities with those of the dominant culture, or retain weaker cultural linkages with the dominant cultural group. High pluralism on the other hand characterizes simultaneous coexistence of diverse ethnic groups with strong identities. Both Iranian and American culture is non-pluralistic or ethnocentric. Ethnocentrism means that people have a tendency to regard their own culture as superior and to downgrade other cultures. In both countries cultural differences are unified into a coherent, universal work culture. Diverse groups are absorbed into the mainstream work culture to create uniform work norms, beliefs and values. In such a non-pluralistic culture, minority communities have weak identities and legitimacy. Thus, the in-group–out-group ideology may not be as prominent in non-pluralistic cultures as in pluralistic culture. Rather than compete with minority cultures, the dominant culture aims at absorbing the minority cultures. Ethnocentrism within a country makes it difficult for foreign firms to operate. Based on a research by Alishahi (2002), prevailing dominant values in the U. S. are, (egocentric, manipulative, and existential; 60% inner-directed). United state is characterized by low power distance a relatively high tolerance for uncertainty and emphasizes shared power and authority, with team members working on a variety of problems without formal guidelines, rules, and structure. Many workers in Iran expect organizations to be hierarchy.

The New Right Essay Example for Free

The New Right Essay The New Right, as it is called, has had a phenomenal impact in Britain and the United States since 1979. Both its successes and failures have led to an intense ongoing debate, especially within the British Conservative Party, as to what extent the New Right represents a departure or continuance of, what some perceive as, traditional Conservatism. The long and rich past of the Party has made the citation of a particular period of its history, as being either a source or illustration of traditional Conservatism, very difficult indeed. Nonetheless, certain tenants transcend the breadth of its history to form the criteria by which the New Right can be judged. Conservatism is, first and foremost, composed of many conflicting strands of thought. It does not stand as a monolithic ideology offering an unalterable set of prescriptions which configure to some preconceived, and as yet, unrealised ideal of society. It is not surprising then that there are many conservatives who would deny the attribution of ideology to their beliefs.1 British Conservatism is, therefore, more accurately, characterised by the prevailing strand or grouping at any given time. This displays a fundamental point, namely that Conservatism avoids being ideological because it is, by nature, not. By contrast, one of the most striking aspects of the New Right is its strong ideological fervour. Margaret Thatcher and her mentors, like Sir Keith Joseph, were fired up by the battle they believed they were waging against the damaging post-war consensus and the pernicious ideology of socialism. Unlike previous incarnations of Conservatism, Thatcherism (which is the British New Right) relied heavily on actual thinkers and academics rather than the traditional sort of ancestral wisdom which was personified by Harold Macmillan: who had once said distrust the clever man. In light of this, it is of little surprise then that John Stuart Mill referred to the Tories as the stupid party.2 Although having borrowed from Adam Smith in the early nineteenth century the Conservatives by no means had a Karl Marx. Thatcher felt that this traditional absence of a strong ideology was a disadvantage. She is reported to have said after her election as Party leader in 1975 that: We must have an ideology. The other side have got an ideology that they can test their policies against. We must have one as well. This is where Friedrich A. Hayek, Milton Friedman and the Centre for Policy Studies came in. The Conservative Party had not witnessed this degree of ideological zeal before and it represents something of a departure. It also worked exclusively thereby distancing itself, maybe misleadingly, to what had gone before. Thatcherites saw each MP as either wet (meaning a paternalistic Conservative) or as a dry (an ideologue). The wet Ian Gilmour (dismissed from the Cabinet in 1981) entitled his assault on Thatcherism Dancing with Dogma. It has passed into Thatcher legend how being one of us was the only way to gain favour. The importance of this term is reflected in how it was used as the title of Hugo Youngs acclaimed biography of Margaret Thatcher. This ideologicalism is a departure but it does not represent a complete break with the past. Most Conservatives today, who speak of traditional Conservatism, refer to a paternalistic aspect which reached its zenith in the period after the Second World War up until about Edward Heath. It is usually identified by language which stems from Disraeli and his references to One Nation from his novel Sybil in 1845. It is highly debatable as to whether this is indeed the most traditional form of Conservatism because it did, after all, contain some facets which differed from the eras of Edmund Burke and Robert Peel. Indeed, some of the differences within Conservatism are reflected in the tremendous difference between these two giants of Toryism or Conservatism alone. This complexity is not surprising considering the Partys long history which has seen Conservatives adapt and respond to changing circumstances in order to meet the needs of the Nation and Party. What the two figures above illustrate is a form of Conservatism which reflected the needs of the period within which it had to exist and survive. It also allows for the fair conclusion that traditional Conservatism emerged, in frail form, under Peel in the mid-nineteenth century to embrace its belief in measured and progressive change with a sense of compassion. Although this overview implies differences with the New Right there are also similarities. The New Right fits in with the Conservative tradition of rising to the needs of Nation and Party and is an example of typical Conservative adaptability. It is, after all, the worlds oldest and most successful political party. Peel dramatically refashioned the Tory Party by moving it in a new direction, despite hostile opposition, to expand its base of support and to deal with the land-owning elitism of politics. A tradition continued to a different extent by Disraeli. Much the same could be said for Thatcherism, which pressed unreservedly for the end of the broadly accepted status-quo. Keynesianism (which was already being gently questioned under Jim Callaghan) and corporatism were held responsible for British decline and she aimed to obliterate them. Again, it ushered the Party further in a new direction away from its previous acceptance of such arrangements and the general consensus which had surrounded the essential matters of politics since the War. The Party examined itself and the national condition, remodelling itself accordingly. This is a very distinctive Conservative tradition. The New Right did, however, abandon any notions of paternalism and instead emphasised the importance of economics in emancipating the individual. Economics was above politics. This brought the New Right into conflict with the One Nationists who felt, like P. Norton and A. Aughey in 1981, that the disposition towards economic policy may entail the disseveration of the concept of One Nation.3 The emphasis on free markets, deregulation and an non-interfering state has a strong tradition in Conservatism which stretches back to the publication of Adam Smiths The Wealth of Nations. It was, however, a departure from post-war Conservatism. There had always been mixed and opposing views within Conservatism on the merits of capitalism. Lord Hailsham had criticised capitalism as an ungodly and rapacious scramble for ill-gotten gains whereas Burke before him regarded the laws of commerce as being the laws of nature, and consequently the laws of God.4 In this respect the New Right had roots within the longer history of Conservatism. The ferocity with which it economic policies were pursued, in the face of stiff opposition, represented something of a departure in the broad consensus of post-war Britain. It was really a return to the traditional policies pursued by Conservatives before 1940 rather than a revolutionary new approach. This also illustrates how difficult it is to define traditional Conservatism. It is misleading however to consider this conversion or reversion as something which began suddenly with Thatcher. The New Right had come to exist after a period of gradual change and modification to Conservatism which began under Edward Heath. The 1979 Party manifesto contained many similarities with one of 1970. Admittedly, this does not account for what came after, in subsequent General Elections. The Selsdon mentality bore parallels with the New Right in moving towards a radical, technocratic questioning of institutions, customs and ideas.5 Heath had shown the same propensity to dispense with the past where necessary when he said: we are going to build on the past but we are not going to be strangled by it5 The New Right aroused tension in the party because, unlike Heath, it saw itself as ideological and was wholly unwilling to compromise. Yet, t is crucial to mention, in this context, that compromise had never really been a feature of traditional Conservatism. It only came to be regarded so in the consensus of post-war Britain. The New Right represented a visible continuation in continually pertaining, mainly in rhetoric, to various nebulous concepts in which all Conservatives take refuge: Nation, Church, Monarchy, Family, Authority, the Rule of Law, Order, Hierarchy, Deference, Community and so forth.6 The New Right held to virtually all of these in its rhetoric. This is advantageous because each of these concepts, as all Conservatives know well, unites each of them as well as being able to transcend class in their appeal. The New Right was hugely populist and classless, keeping to a later Conservative tradition as the franchise was extended in the last century. Some, but not all, traditional Conservatives feel, however, that the New Right has undermined Conservative values due to its own inherent contradictions. A few examples are the conflict between meritocracy and monarchy or community and individualism. The New Right chose to be opposed to constitutional reform (unlike almost every other leader since Peel) while fundamentally altering institutions such as the Civil Service and Local Government. Maybe it is the undermining of traditional Conservative concepts that lays the New Right open to the accusation that it un-Conservative. It could be retorted that it is a belief in certain traditional Conservative values which has bred the contradictions and anomalies in Thatcherism by splitting the New Right between Traditionalists or Authoritarians and the Libertarians. The former wish to maintain traditional Conservative values while also pursuing a New Right agenda. Arguably it is the latter, represented by MPs like Alan Duncan, which are the departure from traditional or any other form of Conservatism. Thatcher represented the dominant Traditionalist grouping which Alan Clarke has stated is really Gladstonian Liberalism. In his view Thatcher was not really a Conservative. Heath is of the same opinion. In 1985 Heath wrote: I dont believe that what we have now is true Conservatism. Its 1860 Laissez-Faire Liberalism.7 Yes, Thatcherism does have many similarities, in domestic terms, to the Liberalism of the past century. What is negated in this argument is that Gladstone had been a Peelite and was once regarded as a future Conservative leader. So, if Thatcherism is neo-liberalism it does not necessarily mean it is not traditional Conservatism. Her domestic view was indeed Gladstonian but her foreign policy view was, to muddy the issue further, closer to Disraeli and that of Winston Churchill (a former Liberal). The foreign policy of Thatcher (excluding Europe because it defies categorisation) was very Conservative indeed, and the Falklands is considered its proudest achivevement. The New Right has been found not to be a departure in all key aspects so it must therefore be concluded that it represents a continuation it is not separate from traditional Conservatism. There are too many threads within it which relate to Conservative history and values for it to be considered a break with what had gone before. It did not or does not seem a blatant continuation because, as time wore on, it increasingly sought to exclude or sideline those who held reservations about the New Right project (the One Nationists). The New Right thrived on confrontation by constantly defining itself by what it was against. Its abandonment of consensus meant it departed from post-war Conservatism but not from traditional Conservatism per se. Sir Robert Peel, back in 1846, had split the entire party due to his refusal to compromise over protectionism for the land-owning classes. By contrast, the Party managed to hold together under the leadership of Thatcher for ten years and even went on to win a further Election in 1992. A simple majority of MPs had supported Thatcher in the internal ballot of 1989. There must have been common ground under the New Right for all this to have been achieved. The New Right saw themselves as an ascendant strand of traditional Conservatism and did not regard themselves as a complete departure. Between lasting values and changing circumstances there must be a constant dialogue Thatcher had said in 1977. It was or is its uncharacteristic ideologicalism which obfuscates the issue of continuity making it seem like a departure. It refused compromise and objected to any tempering of what it thought the best way to proceed. The New Right was not really new because it related to many aspects of Conservatism which had gone before: the New Right is in fact a renewed Right. It prized freedom, was thrift, classless, populist, nationalistic or patriotic and authoritarian to name but a few. Neither its contradictions or an erroneous view of traditional conservatism should allow it to be labelled a wholesale departure from traditional Conservatism, it is not.

Play Therapy Theories Children And Young People Essay

Play Therapy Theories Children And Young People Essay Play is important for the childs holistic development including their physical, language, social, emotional and cognitive development. Play allows children to learn naturally from the world around them to gain life skills and understanding Play allows children to freely explore the world around them, without adult direction. Play allows the child to create, challenge, imagine, engage and explore satisfying activities for both themselves and others. Children may use equipment; play alone or with others, in energetic or calm manner. Play is a vital component for a childs development and lives and is essential to be promoted where possible (Play England, 2007). Play is the primary and natural medium of communication for children (Axline, 1947). Children may not have the capacity to use words to express themselves, but with the assistance of play therapists, communication and understanding can occur between both the child and therapist. As children do not have the same abilities to communicate and express themselves verbally and as effectively as an adult can, play gives children the opportunity to express their emotions and experiences. This can provide a foundation to build relationships with the play therapist and others, allowing their needs and requirements to be known and to gain a better understanding of themselves (Landreth, 2002). Play therapy then, is a medium of therapy in which play is used, to observe children engaging in play. By providing resources of play materials and knowledge of theory around play therapy, therapists can identify and examine the childs underlying issues. Wilson Ryan, (2005) state that the importance of play therapy is to allow children move from being unaware of their hidden, unconscious feelings they may have as a result of life experiences, and gain an understanding of their emotions and experiences enabling them to come to terms with feelings. OConnor and Schaefer (1994) maintain the aim of play therapy is to bring children to a level of emotional and social functioning or level with their developmental stage. This can allow usual developmental process to be resumed. Play Therapy is an active process between both the play therapist and the child. It allows the child to explore their surroundings at his or her own pace. The child has his or her own schema of their issues which may be current and of conscious awareness or, hidden in the past and possibly buried in the unconscious. These issues whether of conscious awareness or not may affect the childs daily lifestyle influencing feelings and behaviour. Play therapy is child centred and the play therapist focuses on play as the first and paramount medium of therapy, with speech the second medium of therapy (British Association of Play Therapists, 2008). The Irish Play Therapy Association (2013) claim, Play Therapy is an effective method of therapy for children who display or encounter many difficulties or issues. Behavioural difficulties may include depression, aggression, anxiety and other issues relating to difficult encounters or life experiences of abuse, death of a family member, divorce or separation and trauma (www.ipta.ie, 2013). A history of Play Therapy Play Therapy dates back as far as 1909 in Europe with the work of Sigmund Freud (1909/1955) and the first documented psychoanalytic therapeutic work focusing on a child was the case of Little Hans. Freud discovered the childs phobias through observations of his play behaviours and dreams. This case encouraged further development of Freuds work and eventually the development of play therapy. While Freud used interpretation of the unconscious motivation of a child building a relationship with the child, but he came to the understanding that unlike adults, children do not decide to enter into psychoanalysis. Without consent or understanding the therapist brings the child into this analysis. Anna Freud (1946) followed her fathers interest of play, but developed her own theories. She held that adults undergoing psychoanalysis are required to provide the therapist with information to assist the session, however with children the background information is expressed usually, but not always by the parent. Melanie Klein (1955) believed the use of psychoanalysis could benefit children in a variety of ways, even if their development was atypical. Klein also believed in using observations with children during their play and behavioural actions and not through their expression of speech as is used within adult psychoanalysis. Klein therefore introduced toys into her sessions to promote play and allow observation of actions to occur. Virginia Axline working in America was influenced by Carl Rogers work on non- directive client centred psychotherapy. Therefore, Axline built on Rogers theory resulting in a new therapeutic approach for working alongside children, known as non directive play therapy. As in adult psychotherapy, the relationship between the therapist and the child in play therapy is based on being genuine, on acceptance and trust. The theory is that if children are given the opportunity to freely express their feelings and emotions they will resolve these issues themselves, using play experiences and the assistance of their play therapist in order to achieve this (Wilson Ryan, 2005). Axline (1950) stated that non- directive play therapy is a play experience that is therapeutic because it provides a secure relationship between the child and the adult, so that the child has the freedom and room to state himself in his own terms, exactly as he is at that moment in this own way and in his own time (p. 68). Axline based her theory on her work with a young boy called Dibs. Axline held that Dibs healed himself through no direction over a period of time. She said No-one ever knows as much about a human beings inner world as the individual himself. Responsible freedom grows and develops from inside the person. (Wilson Ryan, 2005). Axline, unlike Freud and Klein who both focused primarily on psychoanalysis, believed children would do their best to meet their full potential and by providing a therapeutic relationship and approach which would support that development. Many therapists today base their work on Axlines (1947) eight principle guidelines Axlines principles outline, The importance of developing a relationship between the therapist and client from the beginning. Accepting the child and who they are without judgement. Provide the child with a safe environment to express their feelings completely. The therapist is alert and available to provide the child with feedback to assist the clients behaviour, The therapists provides the child with a scaffold to learn how to cope and solve their own problems and to respect their choices. The therapist is required not to direct the child in any manner, unless where the childs safety is at risk. The therapist allows the child to lead the session and the therapist follows their lead. The therapist is patient and understands it is a gradual process requiring time. The therapist provides limits that are essential to assist the therapy into a sense of reality and provide the client with information in relation to their responsibilities within the relationship (Axline, 1947). Based on Axlines theory of non-directive play therapy, Landreth (2002) developed his theory of Child Centred Play Therapy. Landreth (2002) states the relationship between the child and the therapist must be different from other types of relationships the child has experienced. The relationship between the two is to ensure the child feels safe and comfortable to be expressive within their play, allowing natural communication to occur. He believes the true foundation to the relationship within child centred therapy is that of the bond between the therapist and child (Landreth 2002). Another influential contribution to the area of play therapy is the work of David Levy (1938). Levys Release Therapy allows children release their anxieties through controlled play set out by the therapist. Levy provided free play therapy based on Kleins theory of free play. Toys are introduced into the settings that are related to the event that requires intervention and the child plays freely with the chosen toys. Growth of Play Therapy Child psychotherapy has established a strong tradition across Europe and has grown significantly. In Ireland, child psychotherapy has grown more slowly in comparison to American and Europe. However, professionals interest in play as a therapeutic intervention has developed gradually over the past decade. Practioners are becoming more increasingly aware of the seriousness of emotional issues experienced by children and the difficulties that may arise. These children are likely to require more serious treatment that may not be available to them. Play Therapy Theories and Approaches There are two techniques used within Play Therapy, non- directive Play Therapy and Directive Play Therapy. Non directive play therapy approaches are referred to as , child-focused, client centred and unstructured, where components of directive play therapy are described as structured, directive and focused Gil (1994). Gil (1994), elaborates on various directive play techniques, including behavioural or gestalt, but suggests that non directive play therapy is a more child focused approach. He explains that non-directive play therapy provides the child the freedom to participate in their own way throughout the session, allowing the therapy to move in specific direction required for the session. Within structured play therapy, the play therapist plans activities adapting a directive play approach. During the formation of a relationship between the therapist and client within directive Play Therapy a less directive technique is used. This allows the therapist to build a foundation to the relationship and over time, directive techniques are weaned into the relationship (Jones, Casado and Robinson, 2003). Similarly, supporting this concept, Berting (2009) suggests that building on the concept on developing a therapeutic relationship using a less directive approach is best practice, before proceeding with more directive activities in the core area of the play therapy session. He also suggests observing the childs need to be able to or prepared to carry out directive play therapy. Non-Directive Play Therapy ( who are the key people in NDPT and explain what you will discuss With over 60 years of influential work, Axlines contribution to non directive play therapy was outstanding. He is known as the founder of non directive play therapy and his work still influences play therapists in many ways. He believed the play therapist should have very little influence on the clients play and the client should communicate through their play, which is still a core principle today. The idea of reaching your full potential as a child in play therapy was originally proposed by Axline (1947). He explained the theory of progressing towards full potential occurs because of the formation of the therapeutic relationship, and not that of specialised techniques. Ray, Blanco, Sullivan, and Holliman (2009) support Axlines theory by stating the play therapists develops a relationship with the client by building on their acceptance.. In return, the client develops self-acceptance which results in moving towards their full potential. Today, play therapists continue to build on the foundations of non-directive approach guided by Axlines creative work, the area of non-directive play therapy continues to progress, more than 60 years later. Client-centred play therapy. Developing the ideas of Axline (1947) and Moustakas (1959), Landreth (2002) improved their theories to develop client centred play therapy. In Play Therapy Virginia Axline (1947/69) suggests that the individual has within himself the ability to solve his own problems, and that in play therapy, where conditions for growth are optimal, the child reaches for independence (Axline, 1955). She expressed the importance of the therapist to allow the child to explore and investigate the room and toys with his own initiative with support of the experience and the relationship (Axline, 1955). Star this section from Moustakas Moustakas (1959) felt children required the need to feel they were understood gain self directed skills in order to grow. These skills could be achieved through client centred play therapy, focusing on the clients direction throughout the session. Astramovich (1999) supported the client centred therapy approach stating it focuses on the growth and development of the child, and this can be achieved by the child directing their own play through the session. Directive Play Therapy Explain to the reader what approaches you will cover: McMahon (1992) states directive play therapy aims to prepare children for an event that is about to occur, for example surgery or other unpleasant events. Directive play therapy works towards treating the childs anxieties they may be unaware of. McMahon (1992) suggests the directive approach is closer to psychotherapy than to Axlines non directive theory. She elaborates on the therapist having the skills to deal with unexpected circumstances which may arise, and always be prepared and accept the childs response. Oaklander (1978) holds that there are the benefits of fantasy and projective methods to use in directive play therapy. He suggests asking children to draw their family as symbols or animals, directing their play to observe their emotional needs. The use of Gestalt methods is expanding over time, the theory behind this approach is beneficial to the child to deal with their feelings they are experiencing at the present, instead to going too far back towards traumatic experiences (McMahon, 1992). Cognitive Behavioural play therapy Cognitive behavioural therapy (CBT) is a form of psychotherapy originally developed for adults, and aims to identify and modify negative thinking styles that cause negative emotions and the maladaptive behaviours associated with those thinking styles (Knell Dasari, 2009). Cognitive behavioural play therapy is a sensitive approach seen to be effective when working with children based on CBT from 8 years and above with various disorders. Cognitive behavioural play therapy is used to teach children strategies to change their negative thinking and views in order to develop positive thinking and understandings (Knell Dasari 2009). Green (2008) elaborates on the various styles of the cognitive behavioural approach used within play therapy including, changing their cognitive development, discussing and eliminating senseless beliefs or ideas and cognitive misrepresentations. The play therapist modifies the cognitive behavioural therapy to suit the needs of the child within play therapy. Gestalt play therapy Gestalt play therapy, according to Oaklander (2001), focuses on the holistic views of the child, including their body, their emotional state, and their mind. Gestalt Play therapy focuses on the childs ability to understand how to express their emotions and is essential for a healthy understanding of their own emotions. Oaklander (2001) supports his theory by developing a variety of ways to express ones emotions. Oaklander (2001) suggests clay, art, crafts and puppets to help assist the expression of emotions through play in a directive manner. The Gestalt work focuses on the what and how rather than the why as found (Oaklander 2001) found. Alderian Play Therapy Within Adlerian Therapy, the therapist focuses on and examines the lifestyle of the client and tries to form a relationship of respect and trust with the client in order to set and reach their goals. Adlerian play therapy is a little different as it sets out to appeal to the child but is focused on the Adlerian method just in a child friendly manner. (Morrison 2009). Kottman (2001) suggests Adlerian play therapy may use techniques from non- directive and focused play therapy in order to the help the child build confidence, courage and abilities by using the Adlerian play therapy method. It is believed within the Adlerian method behaviours carried out by the client are intentional and by using the Adlerian method of play therapy, children can learn to develop coping mechanisms and strategies as suggested by Kottman and Warlick (1989). Psychoanalytic play therapy Melanie Klein, Anna Freud, studied under the Freudian psychoanalysis each developing their beliefs. Both individuals had a major influence of the development of psychoanalytical play therapy Melanie Klien believed all play was symbolic; in contrast to this Anna Freud believed it was the replay of real life events. Anna believed play therapy was allowing children to talk about the conscious feelings and thoughts and to act out the unconscious; however Klien in contrast to Anna Freud made interpretations from the unconscious meanings to from their play and felt strongly this was the correct understanding (McMahon 1992). Freud argues for the importance of building a relationship between the therapist and the client in order to provide adequate therapy to the client. She did not believe in interpreting the clients play until the relationship was developed amongst both parties (Cattanach, 1992). Klien argues against Freud, emphasising the importance to begin interpretation without the foundations of a relationship with the child resulting in delays to the therapy (Cattanach, 1992). Parental / Primary Carer Involvement The input and involvement of the primary carer is significant when providing Play Therapy to Children. Involvement provides positive outcomes to both the therapist and the child. The therapist can receive back ground information of the problem, the events and behaviours, the primary carer can provide the therapist with information in relation to the childs progress. Primary carer involvement provides security, stability and emotional support for the child if the therapy may become distressing for the child. A parents emotional availability is suggested to be the tool to success of Play Therapy (Wilson Ryan, 2005) Primary carers may be unaware of what Play Therapy is, and how it is used. As the primary carer brings the child to the centre weekly it is suggested that the therapist should provide adequate information and assistance in relation to the treatment and their part in the therapy (Wilson and Ryan 2005). The therapist should ensure they dont replace the parent child relationship although their relationship is significant for successful results and progress. Play Therapists can involve parents in a variety of ways, for instance the therapist can ask for the parent to sit in on the therapy to assist the settling period, therapist provide feedback to the parents, after each session or after a particular period of time. This can allow therapists provide parents with advice and ideas of how to bring the therapy into the home and provide consistency (Landreth, 2001 and McGuire McGuire, 2001). Training There are independent organisations that within their own country have their own play therapy training; however they adopt the standards of Play Therapy Internationals standards. Their training is recognised and certified. Play Therapy Ireland, Play Therapy United Kingdom and Play Therapy Canada are well developed and link with Play Therapy Ireland through their practice. Other countries are gradually developing their own Play Therapy International standards. The Childrens Therapy Centre are the only APT approved provider in Ireland. Their courses are recognised by the Irish Association for Play Therapy and have approved quality assurance standards with both FETAC and HETAC. Conclusion In this chapter a review of the current literature relating to play therapy was addressed. I will present a small scale study carried out on the perception of Play Therapists. In the next chapter I will outline and discuss methods for gathering data for this study. A

Essay --

After collecting the data from three different people with different personalities and goals in life, I began to determine the strengths of each individual and see if the data correlated to each of their lives. Person A is currently in college studying mathematics, with an emphasis in actuary studies. The data that I collected from him represents his interest in mathematics well, and also shows his understanding of himself. It was interesting to note that although his specialty is in mathematics, his weakness is in his spatial skills. Person B has acquired an associate’s degree in culinary arts, and is now employed as a chef at a major hotel. The data collected from him shows that his strongest category was his intrapersonal skills. His weakest intelligence is his musical skills. Person C is currently attending university to acquire a degree in graphic design. It was interesting to me to see that her strongest intelligence was in her naturalist skills, considering her love for graphic design. I would have thought that her strongest intelligence would be in spatial skills. Her weakest intelligence was in bodily-kinesthetic skills. As for my data, I have determined that my strongest intelligence is my interpersonal skills, which I believe to be accurate, considering my interest in speech-language pathology. I will need to have good â€Å"people† skills in order to excel in that field. I did find it interesting, however, that my weakest intelligence was in my spatial skills. Although, I suppose it is accurate, considering I do my best work when I have physical directions or information in my possession, rather than creating my own. I have found it very interesting that each of us scored highly in the intrapersonal skills section of the ... ...t they will just start playing with him and he won’t have to do much talking after that. But the quiet kid who sits in the corner doesn’t often get invited to play. Teach your child some social scripts that he can use to initiate those interactions with other kids, such as: â€Å"Hi, I’m Nxx, what’s your name?† or â€Å"Can I play?† Considering that each of the three people that I have interviewed and I have good interpersonal skills, it should not be too difficult to communicate effectively. One way that I think I could definitely get everyone to get along would be to divide up activities. For example, in the morning, we would work on spatial skills for client A, while in the afternoon we would work on musical skills for client B. Then the last activity for the day could be working on bodily-kinesthetic skills for client C. This way, each individual is getting their turn.

Out-Out by Robert Frost and Mid Term Break by Seamus Heaney Essay

Analyse the two poems Out-Out by Robert Frost and Mid Term Break by Seamus Heaney by paying particular attention to the similarities between the two poems 'Out-Out' was written by Robert Frost who was an American poet born in 1874. He moved to the New Englandfarm country, where most of his poems were inspired. 'Mid Term Break' was written by Seamus Heaney, who was born on a farm in county Londonderry in Northern Ireland. The two poems are very similar and are both about the deaths of a young child, one about a boy who loses his hand whilst using a buzz saw; unfortunately, he also loses his life. In Mid Term Break the boy loses his life in a car accident. He was only left with "A poppy bruise on his left temple" There are also lots of differences between the two poems. In Out-Out the young boy was from quite a poor working class background in my opinion, which meant that the young boy had to work for the day in order to help the family. However the boy in Mid-Term Break was from a higher class family and seemed to be in quite a posh school. "College sick bay" This could mean it is a boarding school because it has its own sick-bay. The similarities between the poems are that both of the deaths were accidents and were also quite brutal. Out-Out is a poem of 34 lines of just one stanza. The poem is written in the 3rd person by somebody that is narrating the story, and that has no connections with the happenings of the poem. The way the poem is written also makes it less tragic, as every line flows to the next without giving much time to think about what has happened. The rhyming also hides some of the sadness in the poem. One point to consider is the shape of the poem, as it vaguely resemble... ...fer to catholic beliefs as in the religion they light candles to remember peoples lives, and to send them to heaven. Unlike Out-Out the ending is far more dramatic and depressing rather then the fading away from the story as happened In Out-Out, as you didn't even know how old the boy was until the very last line. This makes it seem very sad. "wearing a poppy bruise on his left temple, he lay in the four foot box as in his cot. No gaudy scars, the bumper knocked him clear. A four foot box, a foot for every year." This is very effective because it explained everything that happened, as we didn't know the story until the end. I think that makes the poem much more emotional, not knowing what to think. I believe Mid Term Break is more effective because of the was the poet has described the death, and it seems much more emotional that Out-Out.

I, the Worst of All Essay -- Movie Film Essays

"Women were denied knowledge of their history, and thus each woman had to argue as though no woman before her had ever thought or written. Women had to use their energy to reinvent the wheel, over and over again, generation after generation. ... thinking women of each generation had to waste their time, energy and talent on constructing their argument anew. Generation after generation, in the face of recurrent discontinuities, women thought their way around and out from under patriarchal thought." (Lerner qtd in Merrim Modern Women xxiii) Lerner's words hold true for two women involved in the film I, the Worst of All. Both of them had to "reinvent the wheel" and show their male contemporaries that women can and will find their way out from under the control of patriarchy. Juana Ines de la Cruz and Maria Luisa Bemberg are separated by three centuries of continuous strife for feminists to affirm feminine subjectivity and feminine values. The struggle was/is doubly difficult because of what they have to face. At the time of making the film, Bemberg faced a mainstream cinema in which women were presented as a "function of male ambition" and as objects of possession, display, or currency (Bemberg in Pick 78). I, the Worst of All appeared in the 1990s, a time that we like to think is so different from the convent of 17th-centuryMexico. Bemberg shows us that it is not. Mainstream cinema never looks at women as "beings with ideas," as she says in an interview, but as empty shells, foils for the male characters, so that t hey can act and think (Pick 78). She had to fight a whole tradition of male filmmaking with her movie, and (re)assert her own feminist values in a film that challenges all the stereotypical filmic representation... ...berg Tells the Untold." Americas 46 (Mar/Apr 1994): 20. Bergmann, Emilie. "Abjection and Ambiguity: Lesbian Desire in Bemberg's "Yo, la peor de todas." Hispanisms and Homosexualities. Ed. Sylvia Molloy and Robert McKee Irwin. Durham: Duke UP, 1998. de la Cruz, Juana Ines. "Hombres Necios." A Sor Juana Anthology. Ed.Alan S. Trueblood. Cambridge, Mass.: Harvard UP, 1988. Merrim, Stephanie. Early Modern Writing and Sor Juana Ines de la Cruz. Nashville: Vanderbilt UP, 1999. Mulvey, Laura. "Visual Pleasure and Narrative Cinema." Erens 28-41. Pick, Zuzana M. "An Interview with Maria Luisa Bemberg." Journal of Film and Video 44. 3-4 (Fall-Winter 1992-93): 76. Williams, Bruce. "The Reflection of a Blind Gaze: Maria Luisa Bemberg, Filmmaker." A Woman's Gaze: Latin American Women Artists. Ed. Marjorie Agosin. New York; White Pine Press, 1998. 171-90.

Indicator and Determinants of High Blood Pressure Essay

This paper implements the indicators and determinants of high blood pressure in men. Many studies have measure the effect of Hypertension among men of different ethnical and socio-economic backgrounds. Socioeconomic is one major determinant which influences high blood pressure in men. High blood pressure is a major illness in the human population, especially among men. High blood is normally called a â€Å"silent killer† due to the fact that there little to no symptoms. Fifty to fifty-eight million people suffer from hypertension with the increasing population being African Americans (John, n. . ). Steven was a 55 year old African American male that came into the hospital with complaints of a severe headache. Patients had no prior history of hypertension but blood pressure was taken with the result of 180/101. Patient states that he has a family history of cardiovascular diseases. Mother and Father suffered from hypertension as a result of obesity. Steven has worked for the United States Postal Service for 30 years and is under a lot of stress due to work. He is a chronic smoker and drink on occasions. The first medical professional that saw Steven was the ER doctor who cared for the patient and in returned referred Steven for follow up care with his PCP (Primary Care Physician). Before Steven saw his PCP the ER (Emergency Room) Doctor prescribes him Amlodipine 10mg 2 xs daily. The team that delivered care for Steven’s hypertension was as follow: * Dr. Ogalvie- PCP (Primary Care Physician) -Which his role is to, determines the best care for Steven and his hypertension. Provide a manage care plan and to make use of specialists and make referral that co- inside with Steven treatments. Nancy Bracey-Nurse Practitioner- The role of the Nurse Practitioner is to work as support to the Doctor when he is unable to make patients appointment or if he is in an emergency surgery. The Nurse Practitioner sometime plays a vital role in Steven treatments. She is able to help in Steven treatment, which includes ordering tests, conducting physicals, and ordering medicines. * Beth Anderson- RN- Registered nurses treat and educate patients in a clinical setting, keeping records of medical histories and performing diagnostics. Most RN work with patients and their families to teach them how to manage cardiovascular disease, educate them on dietary and other measures of minimizing heart risk and help patients with postoperative rehabilitation. * Lisa Coleman – Dietitian- The primary role of a Dietitian is to promote healthy and holistic healthcare. Steven dietitian educating him on good healthy eating habits. She also explained to him that exercising most important in keeping his blood pressure down. She also put him on a 1200 calorie diet to follow as part of his managed care plan. Data has shown and been a proven fact that hypertension is very prevalent in men, especially African American men. Many indicators can relate to hypertension such as socioeconomic statuses like where one live, employed or unemployed or a family base support system can all be factors. In Steven case some of the indicator were glucose, triglyceride, high-density lipoprotein cholesterol, blood pressure, and obesity (SABPA, (2012). All of these symptoms can be a target for organ damage. Steven also deals with anthropometric indicators which according to Rahimi, (2012) â€Å"The partial correlation coefficient was used to quantify the association between all anthropometric indicators with hypertension. Linear regression analysis was used to assess the influence of all anthropometric indicators on the variance of systolic and diastolic blood pressure†. Rahimi, (2012) states â€Å"Adult male population of Fars province had a high prevalence of hypertension, overweight and obesity which can be handled through healthy diet and physical exercises†. Steven dietitian stresses the important of holistic healthcare such as healthy eating habits and exercising on a regular basis. Other indicator was the problems of sexual dysfunction that Steven suffered in his marriage. Steven stated that he was unable to perform with his wife due to the high blood pressure medicine that he was taken. Rahimi, (2012) state â€Å"Thus sex, education, and for the most part, race were not independently associated with a failure to be aware or to enter treatment’. Rahimi, (2012) says â€Å"Sex and the number of antihypertensive drug days were independently associated with blood pressure control†. According to Steven physician Steven was also put on an enhancement drug to help with sexual dysfunction. According to Rahimi, (2012) â€Å"Vigorous public efforts led by the National High Blood Pressure Education Program and embraced by physicians’ groups and the pharmaceutical industry has steadily improved blood pressure outcomes in the past 20 years†. Rahimi, (2012) â€Å"To this point, however, overall increases in control have largely been driven by increases in awareness and entry into treatment among people with hypertension†. Rahimi, (2012) â€Å"Despite great technical advances, specifically the development of a wide range of new antihypertensive drugs and drug classes the process of care available in the community has not changed to any great extent and treatment itself remains highly inefficient†. Rahimi, (2012) â€Å"As an asymptomatic, chronic illness, hypertension does not pose a problem of diagnosis or cure, but rather the challenge of daily vigilance and ongoing commitment to treatment†. Rahimi, (2012) â€Å"For most people such as Steven with high blood pressure periodical visits to the physician’s office simply do not produce the desired outcome†. As a result of data Steven were treated and educated on manage control through medication, diet and exercise. The disparities of socioeconomic are due to his poor health outcome. The key to controlled hypertension is patient follow-up, a managed care plan and patient education. In Steven treatment plan the impact of the team base approach is to effectively promote a managed care plan that is efficient in regulating Steven hypertension. The main key is to educate Steven on a post treatment plan and follow-ups care. One analysis of Steven resource and saving would be that Steven partake in his company wellness program which in returned will save and give him an incentive on his current insurance plan. Lastly the advantage of a team base approach in Steven case would be that each individual on Steven medical team would strategically come up with alternative plans of action and a plan of care that will effectively help in the treatment of Steven hypertension. Each medical professional on Steven team will play an active role in the quality of care for Steven. Again the key component is to stabilize Steven high blood pressure through healthy eating habits and exercise. The scope of team base approach is logically come up with a solution in helping Steven sustain life through longevity of the hypertensive care plan that is put in place

Positioning and Communication

A large proportion of overweight people have been trying to lose their weight in every possible way. However, not every attempt was successful. Due to that, the pharmaceutical industry has been developing and testing a large variety of medicines that are specifically made to help people with weight issues. One of the newest drugs on the market is Metabical, a prescription drug developed by Cambridge Sciences Pharmaceuticals (CSP). Based on the results from clinical trials, Metabical has been proven effective for weight loss of overweight people.The question is how willMetabicalbe introduced to the market? PULL MARKETING The main idea was to advertise Metabical directly to consumers in order to increase the awareness of the product. This strategy was based on pull marketing where the purpose was to attract the customers and make them approach the supplier or seller tlrst It is not an assertive way ot marketing in comparison to push marketing where a seller calls potential customers on the telephone asking whether they would like to purchase a product they might not actually need.In 1997, the Food and Drugs Administration (FDA) has reduced restrictions on direct-to-consumer-advertising concerning drugs. Therefore, the effect of the pull marketing was tremendously positive for the pharmaceutical industry. (Buckley 2003). It is also visible in a study made by Prevention magazine, where doctors whose patients came and asked for a medicine that they had previously seen being advertised, had the tendency to prescribe that same brand of medicine (even though they had different alternatives in mind). Following pull marketing, the strategy included: advertisements on the internet, television and radio.Moreover, print media was being distributed at the same time as the drug was being launched. This distributionwas continued in the same manner throughoutthe first year of the campaign in order to maintain the brand awareness on a high level. After the initial advertisement strategy, additional 100 000 health care pamphlets were distributed. These pamphletscontained a reply card which, if sent, would provide the sender with a sample of the product. The goal behind this campaign was to show the potential customers that Metabical is suitable for people belonging to the BMI range of 25-30.Body Mass index (BMI) is the most common index used for comparing weight and height. The calculations resents whether the weight is appropriate for the person's height. If the weight is not appropriate,the person can fall in the group of overweight or underfed (Tim J Cole 2000). As mentioned in the article, an abundanceof weight loss pills were made for obese or severely obese people. However, the group of people with the BMI ranging from 25-30 were not suitable for these pillswhich, consequently, did not have any effect on their weight loss.Additionally, CPS has developed a support programme which will not only help in weight reduction but also help maintaining the heal thy lifestyle. One of their key concepts in the campaign was: â€Å"Losing weight is tough. You don't have to do it alone. Let Metabical and your health care provider start you on the road to a healthy weight and better life. † Regarding the support programme, Printup has developed an online contest to attract more customers to buy theproduct and participate in the contest to win a prize. In this contest each user can Join in and compete with other users in reducing BMIs by the highest percentage.Not only Printup was making advertisements for consumers, she also developed a strategy to target medical community where advertisements were placed on online edical websites and also printed out in well-known medical Journals. Several events were organized especially for medical experts prior to the product launch, one of which was a roundtable discussion. In order to spread the word of the discussion, coverage of this event was done by leading news organizations.

Outline two perspectives on learning Essay

Classical Conditioning is when behaviour is learned through a stimulus response bond (S_R) This is done by using unconditioned stimuli as well as conditioned stimuli. Simply put this method of behaviourist learning is able to create behaviour that doesn’t normally exist (e.g. salivating at the sound of a bell) this is done through association. For example if a person was to ring a bell right before they fed the dog, the dog would salivate due to the presence of the food. If done enough times, the dog would salivate at the sound of the bell alone, even if no food was present (Pavlov’s experiment) Operant Conditioning is used to shape behaviour that already exists in the learner. This is done through reinforcement whether it be positive (rewarding) negative (taking away a negative trait) or punishment Skinner found that people are more likely to learn a behaviour if they are rewarded after doing it (e.g. praise, gifts etc.)  SLT refers to Bandura’s research, as he believed that people can learn through vicarious learning watching other people doing or not doing as they do. This is done by Modelling, which can mean to make an example of a peer in school, thus showing others how to, or not to act. Humanistic Carl Rogers believed that people learn best when they are given/shown Unconditional positive regard, empathy and genuiness. This looks at learners as human beings with sensitivities and self esteem as opposed to machines which can be programmed (behaviourist) Maslow was another humanistic believers he created the hierarchy of needs, suggesting that the learners needed their basic needs to be satisfied (food safety belingingess) before they can learn and have the desire to explore the â€Å"meta needs† (learning etc.)    Due to the fact that the three perspectives are so different in design, it can be very difficult to say how one method is nomothetically better than another. Each perspective has its own strong and weak points.  The behaviourist perspective is a very affective method of learning as performance levels tend to be at the highest when the techniques of classical, Operant and SLT are applied. However this suggests that people learn only what they show, valuing nothing but the behaviour of the learner. For example the use of Classical Conditioning can create associations which can benefit the learner (e.g. standing up when a governor enters the room) as it can avoid embarrassment however, it can also be considered unethical to use such techniques as learners ten can become unable to control their own actions as the SR bond created put their behaviour in the control of the subconscious therefore using classical conditioning techniques would not be best when trying to teach something of a creative nature (e.g. art, music etc.) as personal control is very important in these subjects Another ethical issue with the use of behaviourist tactics in learning is that the reinforcement can hurt the learner’s self esteem. This can be seen in Operant Conditioning techniques like punishment in that although the behaviour may be shaped to an â€Å"acceptable standard†, the learners would become less motivated to produce work. This can also play a role in bad association between the student and the subject being taught in that they don’t like how the behaviourists teacher treats them, they would learn to dislike the subject as opposed to simply the teacher. The Humanistic view, due to the fact that they value the development of the person more than the acquisition of trivial knowledge, can often very poor exam results within schools. An example of this would be the Summerhill school (Neil) which applied a completely humanistic approach to the workings of the school (e.g. no reinforcement of class attendance, no rules etc.) the results of this experiment showed that with the humanistic perspective, exam results were poor, however follow up studies showed that psychological problems and better stability within alumni Another possible criticism of the humanistic views of Maslow is that there are people who can learn in school very well yet not have all of their basic needs satisfied (e.g. negligent parenting) however it can be said that the higher meta needs would be easier to pursue if the basic needs were provided for the learner. This goes against Maslow’s theory in that the hierarchy of needs can have exceptions based on individual differences (which can be analysed in the Myers Briggs Personality Indicator) Cognitive psychologists believe that all information can be presented in a way that’s best taken on by the learner. However this goes against the theories of Piaget and Ausubel who thought that information was exclusively better if present in certain ways, (bit by bit versus all encompassing respectively) The cognitive approach doesn’t consider the learners as anything but information processors, which can also hurt students self esteem as they are not necessarily regarded as human beings who are valued (Rogers) When it comes down to it each perspective is very helpful to the improvement of learning within children however if used exclusively can cause their own contrasting problems. The best way in my eyes is to create a hybrid of the systems, for example, in regards to dealing with disruptive behaviour a behaviourist system of punishment be most effective, but then followed up with a humanistic debrief, (explaining why being punished) this would allow the student to learn the behaviour as well as maintain or reinforce self esteem.